In his spare time Mike is a sports official, and keeping his uniform clean is an important part of his routine. The most challenging article of clothing…his shoes. Shiny shoes and dusty fields don’t make a great combination.

Frustrated by the amount of time and effort it took to clean his shoes after every game, Mike searched for a better way. After trying many different types of polishes and homemade techniques, he found the solution.

The time-saving secret to shiny shoes is…New Shoes In A Bottle.

Now after a game, with just a little bit of water and a wipe with a towel, his shoes have their trademark shine once again.

New Shoes In A Bottle

Only Brite White can bond a brand new, long lasting polymer finish and sheen onto all your family’s white footwear and accessories. Works beautifully on both real and man-made leathers. Constantly washing dirt off and applying ordinary shoe polishes dries out the leather and makes it prone to cracking. Now, you can actually make your white footwear look brand new!

Make all your colored and exotic footwear look like new again with this hi-tech polymer formula. Works beautifully on real and man-made leathers. Easily intensify the colors and enhance the texture while guarding against moisture, scuffs, and fading! Ultra Shine over Shape Up will enhance the shine and add extra protection against fading and scuffs.

For the past 40 years, Shape Up has been used by the U.S. Military for a no-rubbing, no-buffing spit-shine that has never been beaten. Besides for using it on your shoes, you can apply it to your belts, duty rigs and holsters because it never rubs off. Not only does it give you that brilliant shine, it also renews and softens leathers too! Works on both real and man-made leather.

Contact Mike for special orders 
(973) 726-0774

"After using this, my boots look brand new again, almost too shiny that I need to go ride my quad again 😉 Totally recommend this 100%!"
"Thank you for introducing me to your product Shape Up! The shoes always shine even after the weather we endured at Regionals and Super Regionals."

Made in the USA

Need One Now?

Available at these fine locations:

Newtown, PA

Hackettstown, NJ

Hopatcong, NJ